RUSTY HILL + HARDIE'S FRESH FOODS
December 16, 2022
Photographer/Director Rusty Hill
has been collaborating with Hardie's Fresh Foods for over 15 years, so we know that when they are ready for their next round of ideas to be captured, the result will be portfolio-worthy.
Hardie's Fresh Foods has been connecting chefs to the farm, sourcing local growers and farmers for almost 80 years. Rusty understands and values their brand standards and knows these images will appear in multiple mediums, including truck wraps. The trucks are BIG, so the photos are BIG... which means they have to be perfect.
✨Perfection is Rusty's standard! ✨

Every summer campaign has that one shot everyone reaches for, someone floating peacefully in a pool with a drink in hand, soaking up the sun. Photographer Amy Mikler wanted to know what happens five seconds later, when a kid jumps in, water flies everywhere, and the float is over before anyone can call it a wrap.





