SUPER BOWL + FRITO LAY + LINCOLN DURHAM

August 20, 2025

🏈From Confetti to Kickoff: How Lincoln Durham Brought Super Bowl Signage to Life in 3D


When Frito-Lay needed editable Super Bowl signage, they turned to Lincoln Durham’s 3D expertise. He crafted blank snack bags and cans in Cinema 4D, designed for easy reskinning while maintaining a photorealistic finish, making them versatile for multiple campaign versions.


To enhance realism, Lincoln used a particle emitter to simulate falling confetti, strategically placing hidden collider objects so the packaging stayed clear and legible. He also tapped into Cinema 4D’s Hair System to create true-to-life grass, working from a football field texture map for added authenticity.


In ZBrush, he refined snack bag crinkles so designs remained readable from every angle. Then, with precision lighting, he added depth and dimension, giving the final images that extra pop and polish.


By combining 3D modeling, physics-based simulations, and expert texturing, Lincoln delivered high-impact, adaptable signage that met Frito-Lay’s highest standards.


At Those 3 Reps, we celebrate talent like Lincoln’s, where artistry meets precision and brand stories come to life in extraordinary ways.

3D-rendered football field with realistic grass texture, showing initial stage of environment setup and lighting adjustments.
3D-rendered football field with falling confetti particles, showing realistic movement and interaction with snack packaging for Super Bowl signage.
Complete 3D Super Bowl scene with photorealistic snack bags, cans, and confetti, showcasing final environment build and precision lighting.
see more of Lincoln's work here!

SWENSONS DRIVE-IN + AMY MIKLER

May 20, 2026
When TRG Agency tapped Amy Mikler to shoot the Swensons campaign in Ohio, the ask was pretty specific. Make it feel real, but make it work. That's a harder brief than it sounds, because most photographers can do one or the other. Amy did both. The images came back warm and genuinely lived-in, the kind where you can't quite tell where the direction ended and the moment began, which is exactly the point. If you're building a campaign around real people doing real things and you need the images to actually land, that's Amy's territory.
Winter Olympics animations by Freshly Cooked Creative for Klydoclock, featuring looping red, white,

KLYDOCLOCK WINTER SPORTS + FRESHLY COOKED CREATIVE

March 4, 2026
Freshly Cooked Creative brought the Winter Olympics series to Klydoclock, combining vibrant motion, playful storytelling, and seamless looping animation.
Animated fall scene with pumpkins, gourds, and autumn leaves, warm colors, and cozy seasonal details

KLYDOCLOCK AUTUMN + FRESHLY COOKED CREATIVE

February 18, 2026
Discover Freshly Cooked’s Autumn series for Klydoclock, featuring cozy fall animations of s’mores, hot chocolate, pumpkins, and apple pies that transform digital clocks into playful, immersive art.