VIALACE + LINCOLN DURHAM

September 25, 2025

🛠️ Lincoln Durham Brings “Seeing is Believing” to Life for ViaLase and Schaefer Advertising


Schaefer Advertising and ViaLase needed a compelling visual story that embodied the spirit of “Seeing is Believing.” Lincoln Durham took on the challenge, bringing an unexpected yet perfect mascot to the project, a yeti.


Lincoln sculpted the yeti (originally envisioned as a Sasquatch or Bigfoot) in ZBrush, along with its distinctive snow print. He then rigged, added hair, and rendered the character in Cinema 4D. To enhance the winter atmosphere, he used X-Particles for clouds and snow, seamlessly compositing everything in After Effects. The medical device and procedural animation featured in the video had been previously modeled and animated for the same client, allowing for an efficient workflow. Sound design combined mostly stock audio effects with original elements, all mixed in Logic. The remaining animation work was polished in After Effects.


Despite the fast-paced timeline, the project was an exciting creative challenge. Lincoln appreciated the balance of clear direction and creative freedom, allowing him to push the animation to its fullest potential. The result? A visually captivating piece that reinforced VisaLase’s message through dynamic storytelling and technical expertise.

see more of Lincoln's work here!

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When TRG Agency tapped Amy Mikler to shoot the Swensons campaign in Ohio, the ask was pretty specific. Make it feel real, but make it work. That's a harder brief than it sounds, because most photographers can do one or the other. Amy did both. The images came back warm and genuinely lived-in, the kind where you can't quite tell where the direction ended and the moment began, which is exactly the point. If you're building a campaign around real people doing real things and you need the images to actually land, that's Amy's territory.
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