LINCOLN DURHAM + FRITO LAY & NBA

June 5, 2024

🏀 Lincoln Durham created the Boston Celtics "Lucky" 3D Mascot 🏀


Go Celtics! Lincoln Durham recently sculpted, textured, rigged, and rendered a 3D mascot character for a Frito-Lay project, which will ultimately be part of a large chip display. As a die-hard Celtics fan, Lincoln couldn't resist sharing this while the playoffs are in full swing.


The process started with sculpting the mascot logo in ZBrush, followed by painting the basic elements in the same software. After completing the sculpting, UV mapping, and painting, Lincoln moved to Cinema 4D to set up the textures and environment.

For rigging, he kept it simple, as the mascots didn’t require complex movements. Finally, the mascot was rendered with Redshift in Cinema 4D. The result? Logo Lucky comes to life, ready to monstrously dunk.

design layout for 3d rendering of Johnnie Walker ad
see more of Lincoln's work here!
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