George's goal was to create authentic, emotional content while ensuring patient comfort. During pre-production, he held Zoom meetings to plan the flexible use of backgrounds for interviews and stills. Considerations included wardrobe, makeup, hair, props, locations, weather contingencies, and, most importantly, patient care.

George prioritized the patients' comfort from arrival to the end of the shoot, ensuring a smooth and stress-free experience. He spent time with each patient beforehand to build rapport and confidence, aiming to capture them in the most flattering light. The shoot wrapped up smoothly each day by 4 pm, with positive feedback from the client, agency, and patients.

After the shoot, George received appreciative emails and a glowing review from the Executive Creative Director: "Looking good is the best revenge. I recently worked with George on a complex project involving studio and location shoots over three days. He and his crew were the best I've worked with—nimble, professional, and meticulous. I couldn’t be happier with the results and look forward to working with him again to continue looking good."