FRESHLY COOKED CREATIVE + SKADDEN
April 15, 2024
Motion Design + Animation Studio Freshly Cooked Creative helped Skadden celebrate seventy-five years of service—from a humble group of lawyers to a global leader — they wanted to showcase their innovation, precision, and teamwork during the holiday season.
The goal was to use dynamic colors, shapes, and patterns mixed with images and illustrations to represent all the various ways Skadden gives to their community. In true holiday spirit, the concept was wrapped up in a bundle of presents, ready to reveal to the user in their end of year holiday campaign. Design support, style curation, asset management, and animation (from animatic to final render) was provided by Freshly Cooked.


When TRG Agency tapped Amy Mikler to shoot the Swensons campaign in Ohio, the ask was pretty specific. Make it feel real, but make it work. That's a harder brief than it sounds, because most photographers can do one or the other. Amy did both. The images came back warm and genuinely lived-in, the kind where you can't quite tell where the direction ended and the moment began, which is exactly the point. If you're building a campaign around real people doing real things and you need the images to actually land, that's Amy's territory.



