AMY MIKLER + THE NRP GROUP

April 3, 2024

When the VP of Marketing from The NRP Group reached out to photographer Amy Mikler about a photoshoot, he let her know that despite having 10s of thousands of units and 15 regional offices, they had never commissioned a shoot before. He shared a creative deck with ideas and concept photos, and had three locations in Austin in mind, but leaned heavily on Amy to craft a shot list and schedule to help tell their story as a nationwide builder and manager of multifamily housing. Fortunately Amy has a lot of experience with clients that need a little extra help pulling off shoots, and takes pleasure in helping create useful images for her clients.

Amy scouted the locations, and made the decision to treat the construction site very differently from the apartment communities. Rather than using talent and having a full crew, she sought the approval of the site foreman to photograph actual workers, as she knew they would lend an authenticity hard to replicate. Not just anyone can pick up a saw or raise framing! She also made the decision to shoot the outside shots in pretty sunrise light, she knew it would elevate the beauty of the photos. And it also negated the need for a large crew, allowing her, digitech, assist and client to nimbly respond to an active work environment. Choosing interior locations with a lot of natural light also allowed her to capture a wide variety of images in a half day.

For the two apartment communities she worked with the client to cast talent, create a shot list, and capture everything from outdoor activities to indoor living. In the end the client was very happy with the breadth of images captured, and said “These look great! The team likes how the photos turned out. Thank you Amy"

check out more of amy's work
Organized pull-out kitchen drawer with elegant blue dishware, captured by Amy Mikler to showcase fun

SHELF GENIE + AMY MIKLER

July 23, 2025
Amy Mikler captures Shelf Genie’s drawer solutions with clean, editorial-style photography that blends function, beauty, and visual storytelling.

THOSE 3 REPS + FRESHLY COOKED CREATIVE

May 28, 2025
🪄 Bringing Our Brand to Life with Freshly Cooked Creative 🪄 When we set out to celebrate our 36-year journey - and communicate who we are today - we partnered with Freshly Cooked Creative to help us tell that story visually and memorably. The result is a stunning animated piece that begins with our sapling logo and grows into a vibrant, flourishing tree. It’s more than a beautiful metaphor. The animation reflects our evolution: deep roots in the industry, decades-long relationships, and a future full of growth and possibility. Every frame is intentional, designed to reflect our expanding capabilities and continued relevance in the creative space. But Freshly Cooked didn’t stop at animation. They delivered a complete brand package built to meet today’s marketing demands. We now have: Four optimized formats of the animation for use across digital platforms Custom-designed web icons, Zoom backgrounds, and event signage Branded social media assets and sticker graphics for both digital and in-person impact Thanks to Freshly Cooked Creative , we now have a dynamic, versatile visual system that honors our past while positioning us for what’s next. Curious how Freshly Cooked can help bring your next campaign, pitch, or brand refresh to life? Check out their latest work and reach out to us if you want to see more!

ICONIC + JAMES NELSON

May 21, 2025
✨ Why Custom Illustration Matter ✨ Why icons deserve a second look! Icons are often treated like a checkbox - something to grab from a stock library or pull from an existing UI kit. But when they’re built intentionally, they become one of the most quietly powerful tools in your creative arsenal. Custom icons do more than reinforce a brand. They clarify communication. They guide users. They bring visual consistency to even the most complex projects - across digital, print, packaging, environments, and campaigns. Illustrator James Nelson approaches icon work with that kind of purpose. His sets are clean, strategic, and built to flex—whether they’re solving for user experience, packaging hierarchies, internal comms, or large-scale marketing systems.