AMY MIKLER + THE NRP GROUP
When the VP of Marketing from The NRP Group reached out to photographer
Amy Mikler about a photoshoot, he let her know that despite having 10s of thousands of units and 15 regional offices, they had never commissioned a shoot before. He shared a creative deck with ideas and concept photos, and had three locations in Austin in mind, but leaned heavily on Amy to craft a shot list and schedule to help tell their story as a nationwide builder and manager of multifamily housing. Fortunately Amy has a lot of experience with clients that need a little extra help pulling off shoots, and takes pleasure in helping create useful images for her clients.
Amy scouted the locations, and made the decision to treat the construction site very differently from the apartment communities. Rather than using talent and having a full crew, she sought the approval of the site foreman to photograph actual workers, as she knew they would lend an authenticity hard to replicate. Not just anyone can pick up a saw or raise framing! She also made the decision to shoot the outside shots in pretty sunrise light, she knew it would elevate the beauty of the photos. And it also negated the need for a large crew, allowing her, digitech, assist and client to nimbly respond to an active work environment. Choosing interior locations with a lot of natural light also allowed her to capture a wide variety of images in a half day.
For the two apartment communities she worked with the client to cast talent, create a shot list, and capture everything from outdoor activities to indoor living. In the end the client was very happy with the breadth of images captured, and said “These look great! The team likes how the photos turned out. Thank you Amy"
