Four Hours, Zero Do-Overs

George Kamper had four hours to shoot the entire stills campaign for Babybel Wax Tracks, a collaboration that paired Timbaland with Babybel's iconic red wax to create two exclusive remixes of "I'm Your Baby," pressed onto miniature vinyl records with custom mini turntables. Four hours for portraits, environmental shots, hands-on moments at the console, and close detail shots of the record itself, all while sharing the space with a full motion crew working its own schedule.

That kind of constraint changes how you think on set. There's no room for a setup that doesn't work the first time. George moved between portraits, product shots, and details without slowing the pace of the shoot, working alongside the video team instead of around them.

The recording studio added its own challenge. George had to preserve the mood and atmosphere of the space while still keeping Timbaland sharp and well separated from the background, a balance that's easy to get wrong in either direction. All of his lighting was handheld, which let him reposition instantly, stay clear of the video crew, and adapt the moment something on set shifted. That mobility is what made it possible to walk away with a polished, cinematic body of stills inside a window that left almost no margin for error.

The campaign went on to win two Silver and one Bronze at the 2026 Clio Awards, recognition that reflects the execution as much as the concept.