AMY MIKLER + CACHE CREEK CASINO

July 11, 2023

TRG and Cache Creek Casino approached Amy Mikler about a social media rebrand, with concepts that included motion, stills and drone, and subjects that ranged from people jumping on beds to stop motion sushi grabbing. The idea was to build upon the asset library Amy and TRG created a couple years ago of the resorts luxurious new tower, menu and resort amenities. This time around the idea was to capture dynamic dishes with motion, lifestyle with energy, and the beauty of the surroundings with drone footage over 2 days with 10 talent.  

Amy and her team needed to arrive with a defined pre-scout schedule so resort could plan for closures, and being an hour away from any meaningful grip supplies, they needed to anticipate and arrive on property with any possible gear needed. So lots of web sleuthing to find images of key locations for scheduling and traveling with things like a drinks tray rigged with a video camera attachment for navigating the casino floor, to black tablecloths and dishes so white smoke wouldn’t be lost against white plate and tablecloth, and large light blocking fabrics for reducing window light for the nighttime dining shots.  


We asked Amy to share her thoughts on this project, she said "with drone, motion, and stills change ups and an aggressive shot list at an expansive resort we hustled our way through two and a half days of shooting, and had a blast along the way!"

check out more of amy's work

THOSE 3 REPS + FRESHLY COOKED CREATIVE

May 28, 2025
🪄 Bringing Our Brand to Life with Freshly Cooked Creative 🪄 When we set out to celebrate our 36-year journey - and communicate who we are today - we partnered with Freshly Cooked Creative to help us tell that story visually and memorably. The result is a stunning animated piece that begins with our sapling logo and grows into a vibrant, flourishing tree. It’s more than a beautiful metaphor. The animation reflects our evolution: deep roots in the industry, decades-long relationships, and a future full of growth and possibility. Every frame is intentional, designed to reflect our expanding capabilities and continued relevance in the creative space. But Freshly Cooked didn’t stop at animation. They delivered a complete brand package built to meet today’s marketing demands. We now have: Four optimized formats of the animation for use across digital platforms Custom-designed web icons, Zoom backgrounds, and event signage Branded social media assets and sticker graphics for both digital and in-person impact Thanks to Freshly Cooked Creative , we now have a dynamic, versatile visual system that honors our past while positioning us for what’s next. Curious how Freshly Cooked can help bring your next campaign, pitch, or brand refresh to life? Check out their latest work and reach out to us if you want to see more!

ICONIC + JAMES NELSON

May 21, 2025
✨ Why Custom Illustration Matter ✨ Why icons deserve a second look! Icons are often treated like a checkbox - something to grab from a stock library or pull from an existing UI kit. But when they’re built intentionally, they become one of the most quietly powerful tools in your creative arsenal. Custom icons do more than reinforce a brand. They clarify communication. They guide users. They bring visual consistency to even the most complex projects - across digital, print, packaging, environments, and campaigns. Illustrator James Nelson approaches icon work with that kind of purpose. His sets are clean, strategic, and built to flex—whether they’re solving for user experience, packaging hierarchies, internal comms, or large-scale marketing systems.

ROLLING LOUD + LINCOLN DURHAM

April 1, 2025
✨ Lincoln Durham - 3D Character Design + Animation - Rolling Loud Music Festival ✨ Lincoln Durham created this dynamic sizzle reel showcasing some of the 2D and 3D animations he developed for the Rolling Loud Music Festival across various cities, in collaboration with Zellus. These animations were primarily used for social media promotions and as NFTs to further engage festival fans. The original artwork, provided by an undisclosed artist, served as still illustrations that Lincoln brought to life by adding motion and sound. For the 3D scenes, he sculpted and rigged characters inspired by the 2D illustrations, using them as a foundation to build out a story line based on direction from Zellus. Lincoln’s ability to seamlessly blend 2D and 3D animation, along with his expertise in motion and sound design, brings energy and depth to every project. His work for Rolling Loud is just one example of how he transforms static illustrations into immersive, high-impact visuals. Looking to elevate your next project with dynamic animation? Consider Lincoln for your upcoming creative needs!