AMY MIKLER + CACHE CREEK CASINO
TRG and Cache Creek Casino approached
Amy Mikler about a social media rebrand, with concepts that included motion, stills and drone, and subjects that ranged from people jumping on beds to stop motion sushi grabbing. The idea was to build upon the asset library Amy and TRG created a couple years ago of the resorts luxurious new tower, menu and resort amenities. This time around the idea was to capture dynamic dishes with motion, lifestyle with energy, and the beauty of the surroundings with drone footage over 2 days with 10 talent.
Amy and her team needed to arrive with a defined pre-scout schedule so resort could plan for closures, and being an hour away from any meaningful grip supplies, they needed to anticipate and arrive on property with any possible gear needed. So lots of web sleuthing to find images of key locations for scheduling and traveling with things like a drinks tray rigged with a video camera attachment for navigating the casino floor, to black tablecloths and dishes so white smoke wouldn’t be lost against white plate and tablecloth, and large light blocking fabrics for reducing window light for the nighttime dining shots.
We asked Amy to share her thoughts on this project, she said "with drone, motion, and stills change ups and an aggressive shot list at an expansive resort we hustled our way through two and a half days of shooting, and had a blast along the way!"
