FRESHLY COOKED CREATIVE + BORAX
August 7, 2023
Motion Design + Animation Studio
Freshly Cooked Creative had the opportunity to work on the iconic brand
Borax, which is an all-natural and versatile multi-purpose cleaner and detergent booster.
Freshly Cooked helped develop the brand’s illustrative style with an explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation. The overall campaign contributed to a 10.22% sales lift.
Check out their storyboards and thumbnails used to tighten the creative direction and the final animation to tell the story!
When TRG Agency tapped Amy Mikler to shoot the Swensons campaign in Ohio, the ask was pretty specific. Make it feel real, but make it work. That's a harder brief than it sounds, because most photographers can do one or the other. Amy did both. The images came back warm and genuinely lived-in, the kind where you can't quite tell where the direction ended and the moment began, which is exactly the point. If you're building a campaign around real people doing real things and you need the images to actually land, that's Amy's territory.
Freshly Cooked Creative brought the Winter Olympics series to Klydoclock, combining vibrant motion, playful storytelling, and seamless looping animation.
Discover Freshly Cooked’s Autumn series for Klydoclock, featuring cozy fall animations of s’mores, hot chocolate, pumpkins, and apple pies that transform digital clocks into playful, immersive art.