FRESHLY COOKED CREATIVE + BORAX
August 7, 2023
Motion Design + Animation Studio
Freshly Cooked Creative had the opportunity to work on the iconic brand
Borax, which is an all-natural and versatile multi-purpose cleaner and detergent booster.
Freshly Cooked helped develop the brand’s illustrative style with an explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation. The overall campaign contributed to a 10.22% sales lift.
Check out their storyboards and thumbnails used to tighten the creative direction and the final animation to tell the story!
Those 3 Reps welcomes Loud Cloud, a stop motion animation studio, to our roster. Handcrafted animation for brands, agencies, and creative teams.
Illustrator Denise Gallagher contributed to Letter It Out, a curated collection of hand-lettered art. Here she shares the story and the fear behind the piece.
George Kamper spent five days shooting Naples and Marco Island for Collier County Tourism, delivering 150 assets across still and motion for one of Florida's most ambitious destination campaigns.