FRESHLY COOKED CREATIVE + BORAX
August 7, 2023
Motion Design + Animation Studio
Freshly Cooked Creative had the opportunity to work on the iconic brand
Borax, which is an all-natural and versatile multi-purpose cleaner and detergent booster.
Freshly Cooked helped develop the brand’s illustrative style with an explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation. The overall campaign contributed to a 10.22% sales lift.
Check out their storyboards and thumbnails used to tighten the creative direction and the final animation to tell the story!




Loud Cloud Animation Studio wins second Heartland Emmy for "Love Next Door" We're proud to represent Loud Cloud Animation , and we're even prouder today. Under the leadership of founder Mason Drumm, Loud Cloud just took home their second Heartland Emmy, this time for their stop motion spot "Love Next Door," created for Title.com. The project brought together Loud Cloud with Finch Digital and Brian Lawes, and the result is the kind of work that reminds us why we love representing this end of the roster. In Mason's words: "This project was easily one of the most ambitious stop-motion swings we've taken as a studio. Massive handcrafted sets, countless tiny details, long nights, problem-solving, experimentation, and an incredible amount of heart from every artist involved (and only like five panic attacks). Grateful to our collaborators, clients, crew, family, and everyone who continues to believe in what we're building at Loud Cloud." Loud Cloud also put together a full process book unpacking how "Love Next Door" came to life, from early mood boards and storyboards through puppet fabrication, set building, and post. It's a rare, detailed look behind the curtain of a stop motion production, worth a read if you want to see just how much craft goes into 90 seconds of film. http://bit.ly/45Irlhi Congratulations to Mason and the entire Loud Cloud team on a well earned win. Handcrafted stories and worlds, one stubborn detail at a time.



