FRESHLY COOKED CREATIVE + BORAX
August 7, 2023
Motion Design + Animation Studio
Freshly Cooked Creative had the opportunity to work on the iconic brand
Borax, which is an all-natural and versatile multi-purpose cleaner and detergent booster.
Freshly Cooked helped develop the brand’s illustrative style with an explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation. The overall campaign contributed to a 10.22% sales lift.
Check out their storyboards and thumbnails used to tighten the creative direction and the final animation to tell the story!
Photographer George Kamper ran a two-crew stills and motion production for Starmark's Amelia Island tourism campaign, delivering one cohesive visual language across video, print, social and digital.
Every summer campaign has that one shot everyone reaches for, someone floating peacefully in a pool with a drink in hand, soaking up the sun. Photographer Amy Mikler wanted to know what happens five seconds later, when a kid jumps in, water flies everywhere, and the float is over before anyone can call it a wrap.
Two years ago Denise said yes to the biggest project of her career. A London publisher wanted her to research and retell folktales from around the world, one for every turn of the season, write the retellings herself, and illustrate all of it.