those 3 reps

Motion Design + Animation Studio Freshly Cooked Creative had the opportunity to work on the iconic brand
Borax, which is an all-natural and versatile multi-purpose cleaner and detergent booster. 

Freshly Cooked helped develop the brand’s illustrative style with an explainer animation to impact customer Google results, boost social engagement online, and help their audience best understand Borax. The resulting graphics created a positive brand experience, through a custom illustration package, and 45(s) animation.  The overall campaign contributed to a 10.22% sales lift.

Check out their storyboards and thumbnails used to tighten the creative direction and the final animation to tell the story!