DENISE GALLAGHER + FARMERS INSURANCE
October 5, 2020
Sometimes an illustration style can have a cross-over appeal. This was the case with the work Denise Gallagher recently created for an internet-based editorial story on home buying.
Denise’s colorful picture book illustrations caught the eye of an art director working with Farmers Insurance. She was interested in commissioning a series of illustrations to accompany a story of a couple who were buying their first home.
The art director’s idea was to use storybook illustrations with a grown up edge to help tell the tale of a young home-buying couple — sharing their joys and fears and ups and downs. It was the story of a rite of passage that just happened to occur during a pandemic.
Denise worked closely with the art director, providing sketches of compositions using imaginative imagery and choosing a sophisticated yet fun color palette. The resulting illustrations — a blend of storybook and editorial styles — helped to perfectly convey the emotional story of the young couple’s unique first home buying experience.
Denise worked closely with the art director, providing sketches of compositions using imaginative imagery and choosing a sophisticated yet fun color palette. The resulting illustrations — a blend of storybook and editorial styles — helped to perfectly convey the emotional story of the young couple’s unique first home buying experience.
Follow Denise on Instagram to see more of her creativity!
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