FLAG & ANTHEM + DARREN CARROLL
October 8, 2024
Darren Carroll Photographer and Storyteller
Flag & Anthem Apparel hired Darren to shoot pieces of their 2024 men’s line with their newest ambassador, PGA Tour winner Tom Hoge. As with just about everything involving world-class athletes in the midst of their seasons, scheduling was last-minute and time was tight—making this a perfect fit for Darren’s flexible, run-and-gun style of working.

Putting together his typical small crew (one camera assistant and a digitech) on two days’ notice, and having been given a 3-hour window to scout and then shoot at a course he’d never seen before, with talent he’d never met before, Darren was able to deliver the shots on time, on budget, and, most importantly, to the client’s satisfaction.

Every summer campaign has that one shot everyone reaches for, someone floating peacefully in a pool with a drink in hand, soaking up the sun. Photographer Amy Mikler wanted to know what happens five seconds later, when a kid jumps in, water flies everywhere, and the float is over before anyone can call it a wrap.




