Freshly Cooked set out to solve a creative challenge: how do you market motion design using static print? Instead of relying solely on a QR code, we pushed further—exploring augmented reality to create a memorable, interactive postcard that blends animation and user engagement.
They combined playful storytelling with technical execution. Jess illustrated quirky cat-and-plant characters, while Matt animated them and brought them to life using Adobe Aero for an interactive AR experience—touch anything, and it responds.
Augmented reality transforms static media into immersive experiences. It lets brands engage audiences in ways traditional print can’t—bridging physical and digital in real time, right from a user’s phone...
