California Baptist University is a private Christian university in sunny Southern California. Founded in 1950, CBU boasts a vibrant and diverse culture, award-winning sports programs, and a highly sought-after college culture.
This video was part of
CBU's marketing material for their 2020 campaign launch, Live Your Purpose. The goal was to integrate phrases for how students live their purpose over video footage to create a memorable commercial showing student life at CBU. These scenes depict popular aspects of community life, athletics, academic programs, and community and global outreach with corresponding messages. The bold text and fast-paced imagery create a piece that genuinely feels like CBU.
Freshly Cooked: art direction, storyboarding, design, animation
CBU Marketing: creative direction, asset management, photography, music.