Elastic Brand Campaign
Elastic offers search-powered solutions built on a single, flexible technology stack that can be deployed anywhere. It’s the key to digital transformation.
The challenge was to create a unique and distinctive illustrated style within Elastic’s brand inspired by the “Power of Elastic” marketing campaign.
The process deconstructed the idea of what it means to be powered and to distill power into a simple and recognizable form.
The solution was inspired by the idea of a seamless machine that integrated data visualization elements and mixed and matched cool and warm brand colors to create a memorable campaign.
