Blog Layout

AMY MIKLER + THE NRP GROUP

Apr 03, 2024

When the VP of Marketing from The NRP Group reached out to photographer Amy Mikler about a photoshoot, he let her know that despite having 10s of thousands of units and 15 regional offices, they had never commissioned a shoot before. He shared a creative deck with ideas and concept photos, and had three locations in Austin in mind, but leaned heavily on Amy to craft a shot list and schedule to help tell their story as a nationwide builder and manager of multifamily housing. Fortunately Amy has a lot of experience with clients that need a little extra help pulling off shoots, and takes pleasure in helping create useful images for her clients.

Amy scouted the locations, and made the decision to treat the construction site very differently from the apartment communities. Rather than using talent and having a full crew, she sought the approval of the site foreman to photograph actual workers, as she knew they would lend an authenticity hard to replicate. Not just anyone can pick up a saw or raise framing! She also made the decision to shoot the outside shots in pretty sunrise light, she knew it would elevate the beauty of the photos. And it also negated the need for a large crew, allowing her, digitech, assist and client to nimbly respond to an active work environment. Choosing interior locations with a lot of natural light also allowed her to capture a wide variety of images in a half day.

For the two apartment communities she worked with the client to cast talent, create a shot list, and capture everything from outdoor activities to indoor living. In the end the client was very happy with the breadth of images captured, and said “These look great! The team likes how the photos turned out. Thank you Amy"

check out more of amy's work
Photographer George Kamper shoots the captivating new Viccí Eyewear Amóre Campaign
23 Apr, 2024
📷 Photographer / Director George Kamper was t asked with promoting the new Viccí Eyewear Amóre Campaign debuting the Sofia and Roma collections, Kamper's lens brings to life eyewear that is not just fashionable, but in high demand. With a keen eye for detail, Kamper ensures that every shot speaks volumes about the professional, forward-thinking women who wear the Viccí brand.
illustration for the new state of Louisiana license plates
17 Apr, 2024
The Louisiana Partnership for the Arts chose designer and illustrator, Denise Gallagher as the official artist for the state’s latest specialty designed license plate. As a Louisiana artist, Denise was thrilled to work with the Louisiana Partnership for the Arts, a statewide alliance of arts organizations, artists and advocates that empowers the arts community to enhance the quality of life for all Louisianans. The new design features a stylized egret surrounded by elements of the arts, including musical instruments, a book, a paintbrush, and flowers. The illustration is created in an earthy palette of aqua blue, olive green, orange, and brown—a nod to the lush green swamps and beautiful landscape of the artist’s home. Denise chose the egret as it is found throughout the entire state, unlike the pelican, Louisiana’s state bird. She used her unique graphic style to create an inspiring image that will move viewers to appreciate all forms of art—from music and theater to visual and literary.
Freshly Cooked curated style, asset management, and animation (from animatic to final render).
15 Apr, 2024
Motion Design + Animation Studio Freshly Cooked Creative helped Skadden celebrate seventy-five years of service—from a humble group of lawyers to a global leader — they wanted to showcase their innovation, precision, and teamwork during the holiday season. The goal was to use dynamic colors, shapes, and patterns mixed with images and illustrations to represent all the various ways Skadden gives to their community. In true holiday spirit, the concept was wrapped up in a bundle of presents, ready to reveal to the user in their end of year holiday campaign. Design support, style curation, asset management, and animation (from animatic to final render) was provided by Freshly Cooked.
Share by: